Trafficonomy powers games for two new major websites

	CEO of Trafficonomy, Mark van Diggelen.

In the nine months since NewsBits first introduced The Innovation Hub community to resident online gaming supplier, Trafficonomy, the company has made remarkable progress in consolidating its positioning as one of the emerging dynamos in the casual and skill games sector of the Internet.

Trafficonomy recently launched two new games portals for major clients in South Africa and abroad.

Webgames.co.za is the new South African online games initiative of Interface Media, owners of the successful Webmail email service. The site was launched less than a month ago, and has already achieved a visitor return rate of 76% - a hallmark of Trafficonomy games portals and a sure indicator of approval from gamers. Visitors spend an average of 18 minutes on the site, which is well above the industry norm for web sites.

These numbers provides a sound basis and excellent opportunity for Webgames to leverage advertising revenue off their new games platform. "We're in the business of creating revenue streams for our clients via the games portals we provide," says Mark van Diggelen, CEO of Trafficonomy. "Games are obviously great fun, but as the Internet matures, the emphasis is moving from "fun" web sites as cost centres to creating actual revenue streams in areas traditionally viewed as just fun stuff for visitors," he explains.

The other new Trafficonomy-powered portal is the Irish Times games channel at ireland.com - a premier web portal for Irish residents and Irish people abroad. The deal was brokered by Trafficonomy's North American partner, Tag International - based in Toronto, Canada. The site launched with a lucky draw competition to encourage player registrations, and the team at the Irish Times is greatly impressed by the initial success of the portal. It has delivered beyond expectations and, in keeping with their business drivers, is providing much-needed advertising revenue.

Trafficonomy is currently developing its 4th generation games management platform, which will comprise a number of enhanced features, including more than 50 games that can be loaded onto the Sony PSP console. There will also be a large number of games that can be downloaded for offline play.

The new platform, available from October 2007, will also feature:

• more than 150 new casual games
• a variety of multiplayer games
• over 150 Flash Lite mobile games
• a member subscription engine
• a range of members-only games and tournaments.

The company also plans to start selling its first shooter-style games, which will be digitally distributed to coincide with the launch of the new platform.

The new platform follows on the heels of the popular enhancements in the current platform, particularly the game syndication feature, which allows gamers to add their favourite games to their own web sites and blogs. More than 2 300 players have already taken advantage of this capability.

Trafficonomy has also secured partnerships with publishers in Australia and North America, and will be launching new games portals within the next few weeks.

For more information on Trafficonomy, contact them on +27 12 844 0980.