The Hub welcomes new management team member

New at The Innovation Hub, Paul Bisogno joined the management team in August this year as the Business Development, Marketing and Value-added Service Manager. Seen here outside the Innovation Centre, Paul finds the Hub environment vibrant and looks forward to the opportunities that lie ahead.

At the beginning of August this year, the Hub team welcomed Paul Bisogno on board, as its new Business Development, Marketing and Value-Added Services Manager. Paul hails from the fair Cape, where as an independent consultant he assisted SMMEs with strategic business interventions ranging from developing marketing strategies and brand value to structuring economies of scale and business process analysis.

He has held senior marketing and brand strategist positions in the corporate sector and worked as Brand Strategist and Brand Developer for Capitec Bank, where he was responsible for the successful launch of the brand as well as the operational development of RCS Cards.

He holds an MBA in Strategic Marketing from the University of Hull in the UK and qualified as a Chartered Marketer through the Institute of Marketing Management and the Marketing Federation of South Africa.

A sports enthusiast and father of 9-year-old son Nicholas, Paul also studied psychology and neuro-kinesiology prior to taking up a position as resident counsellor for four years at the Marsh Memorial Children's Home and Teen-Center for teenage boys in Cape Town.

"I find the Hub environment dynamic, vibrant and very exciting and look forward to making a real contribution to further entrenching the brand in the market place", he added.

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