BlueBook™ - Mobile Computer with built-in GSM / GPRS modem. Follow Me™ - Personal Tracking device with build-in GSM / GPRS / GPS.

New products set for launch from The Innovation Hub's high-tech environment

Blue Square Technologies (Pty) Limited, a leading wireless communications technology company is set to launch two innovative products. The company recently joined The Innovation Hub as one of its resident companies.

Chief Executive Officer, Charl van der Merwe says for years the company has been following the ever-evolving wireless data and mobile markets, bringing new and interesting products and product concepts.

"We are now launching BlueBook, a Mobile Computer with a built-in GSM[current cellphone network]/GPRS[next generation cellphone network] modem, bundled with iPhone. This product format is the ultimate mobile computing experience, taking the best features from Personal Digital Assistant [PDAs], cell phones and laptop computers," he says.

Explaining how the product works, van der Merwe says, " Bluebook allows quick and easy use in a mobile environment. It operates on Microsoft Windows CE Net 4.1, which takes only one second to start up. For display we have chosen a screen that can display most websites in full-width, so that users don't have to scroll sideways."

The Blue Trac is a personal tracking devise that operates in a similar manner to car tracking devices. Based on Blue Square Technologies experience on Automatic Vehicle Location [AVL] tracking systems, this portable device is mainly designed for personal safety and asset protection. It operates like a cellular phone that can be used for speed dialling and two-way voice communications, with three users on predefined contact numbers. The device has three buttons: one that activates a predefined number, another that goes through to a call centre and a third one for emergency services (similar to 911).

Van der Merwe says this portable, lightweight device is ideal for young children and the elderly as well as people who take part in sports like mountain biking who often walk or ride through isolated areas on their own. " The Blue Trac is equipped with a special emergency function. If the SOS button is pressed for two seconds the unit triggers a short message alarm to all configured contacts. Every message contains user information, including location, time and GPS data. In addition, it will start dialling the number of the first designated contact person."

The Blue Book and Blue Trac are the latest products to come out of the The Innovation Hub's high-tech environment. In recent years, the Hub has attracted some of the country's bright young researchers, professionals and entrepreneurs. As van der Merwe says, " The Innovation Hub offers an integrated suite of services that reflects the demand of today's intensely competitive, technology-reliant global business."

For more information contact Charl van der Merwe on +27 83 757 1000.

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